Top 5 Navigation and Maps Apps in New Zealand Q1 2023

In the first quarter of 2023, the top 5 navigation and maps apps in New Zealand showcased varying trends in downloads and active user engagement. Below, we delve into the performance of Google Maps Go, Google Earth, Waze Navigation & Live Traffic, GPS, Maps, Voice Navigation, and CamperMate: Au & NZ Road Trip.

Google Maps Go exhibited a consistent download trend, fluctuating between 4.9K and 7.8K weekly downloads throughout the quarter. Active users for the app remained relatively stable, starting at around 444K and ending the quarter at approximately 421K.

Google Earth saw its downloads peak at 2.9K in the last week of March. The app's active users also experienced growth, starting from 8.4K and reaching nearly 10K by the end of the quarter.

Waze Navigation & Live Traffic experienced a gradual decline in downloads, beginning at 2.4K in late December and dropping to just over 1K in the last week of March. However, active users displayed more stability, hovering around 21K to 22K throughout the quarter.

GPS, Maps, Voice Navigation maintained a steady download rate, with weekly downloads ranging from around 900 to 1.3K. The app's active users showed minimal fluctuation, starting at approximately 8.7K and ending the quarter at around 8K. Weekly revenue for this app varied, peaking at $89 in mid-March.

CamperMate: Au & NZ Road Trip had a more modest download count, with figures ranging from about 479 to 1.8K per week. Active user numbers started at 1.7K and saw a slight decrease to about 891 by the end of March.

These insights provide a snapshot of the navigation and maps app market in New Zealand for Q1 2023. For more detailed analysis, visit Sensor Tower.